“If it’s in straight-to-audio, it will be an author people recognize. “I’m thinking of things that are one, two, three hours long,” Lynch said. “Things they might find in their desk drawer that they could record in audio.” Christopher Lynch, president and publisher of Simon & Schuster Audio, says that while he expects to see more straight-to-audio, he does not expect book-length offerings. “We’re asking our best-selling authors, and all of our authors, about old stories, short stories that were never published, plotlines that changed,” says Anthony Goff, senior vice president of content development and audio publisher at Hachette Audio. Audiobooks are becoming so popular that publishers are skipping the book entirely and is initiating a straight to audio production.Audible offered him a “six-figure” offer for audio rights all of the big publishers left the room. Ivan Mulcahy represents Robert Webb and his latest title How Not to Be a Boy. Agents are raising the point that they should be able to sell the audio as a separate right, but many publishers no longer accept this as even a possibility. A number of agents in the United States and United Kingdom have raised concerns about how publishers are demanding audio rights when they also buy print.
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“The top three reasons why people enjoy listening to audiobooks are: (1) they can do other things while listening (2) audiobooks are portable and people can listen wherever they are and (3) they enjoy being read to.”.Audiobook listeners read or listened to an average of 15 books in the last year, and 77 percent of frequent listeners agreed or strongly agreed that ‘audiobooks help you finish more books.Among frequent listeners, that rises to 30 percent.”
“The 2017 survey asked about voice-enabled wireless speakers (such as Amazon Echo or Google Home) for the first time, with 19 percent of all listeners reporting using them to listen to an audiobook in the last year. Other multitasking activities among frequent listeners include baking (65 percent), exercise (56 percent) and crafting (36 percent). 68 percent of frequent listeners do housework while listening to audiobooks. “A majority of audiobook listening is done at home (57 percent), with the car being the second most frequently-cited location (32 percent). “Far more listeners are saying they use their smartphone most often to listen to audiobooks than before–29 percent in 2017 vs. “This is on the top of my list in terms of things I’m watching.” “I am very bullish on audio,” Kristen McClean, executive director of business development for market trends company NPD Book. Publishers have the mentality “If we capture them now, when they’re young and have a little bit more time and a few more dollars, they will keep them listening for the rest of their lives.” This demographic has also listened to an average of 15 books in the last year, and most of them have stated that they agreed or strongly agreed that ‘audiobooks help you finish more books.’ There is a big youth movement when it comes to audiobooks and 48% of all listeners are under the age 35. HarperCollins, Hachette, Simon & Schuster and Penguin Random House have all verified that ebook sales have declined by around 5% and the only way their digital unit has consistently seen profit, is primary due to audiobooks. The boom in audiobook production has provided a huge rate of return. In their 2017 annual report, the APA reported a 33.9% increase in the number of audiobooks published compared to the year prior although the final numbers are not in, I believe publishers will have issued over 79,000 new audiobooks, which is a 29% increase from 2016. Michelle Cobb of the Audiobook Publishers Association stated, “26% of the US population has listened to an audiobook in the last 12 months. The United States continues to be the biggest market for the audio format and in 2017 there was over $2.5 billion dollars in sales, which is a slight increase from the $2.1 billion generated in 2016. Audiobooks are the fastest growing segment in the digital publishing industry.
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